MattyB has made himself known for his G-rated, yet complex rap lyrics, which lead a young generation of kids to follow their dreams, believing that anything is possible. The MattyB lyrics add a personal touch to his music, making him loved by both kids and adults. He is also known for his swag, style and smooth delivery. Many celebrities, such as Katy Perry, Ryan Seacrest, Ashton Kutcher, Perez Hilton, Scooter Braun and Vanilla Ice have shown interest in the MattyB brand.